The Empire Hotel’s leisure travel revenue has increased by 66 per cent over the past year. Direct flights have enabled the increased sale of short holidays of between two and five days from new flight locations, resulting in tourist room revenue from Japan, China, South Korea and Taiwan all showing promising growth of 300 per cent, 13 per cent, 26 per cent and 128 per cent, respectively.
Minister at the Prime Minister’s Office and Minister of Finance and Economy II and Chairman of JPH Sdn Bhd Board of Directors Dato Seri Setia Dr Awang Haji Mohd Amin Liew bin Abdullah said this during the rebranding launch of The Empire Hotel & Country Club to The Empire Brunei.
Dato Seri Setia Dr Awang Haji Mohd Amin Liew added, “Golf tourism revenue is up by 30 per cent, year to date, the peak season being from December to March, during the winter months in the northern hemisphere Asian countries.
“There is significant untapped potential for tourism in the country, with some markets viewing Brunei as one of Asia’s finest undiscovered locations.
“Tourism itself is one of the key focus areas in the nation’s drive for economic diversification, further exemplified by the efforts to increase flight connectivity to major hubs such as Seoul, Taipei, Tokyo and very recently, Beijing.
“The aim must be to sustain this growth over the years to come. The Empire Brunei, as the foremost luxury hospitality destination in the country, therefore has a vital role to play in contributing towards the overall tourist experience and enhancing the perception of Brunei Darussalam as a destination.”
He noted that for many travellers, The Empire Brunei would be their very first introduction to what Brunei has to offer.